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{"id":15343,"date":"2022-03-04T12:13:35","date_gmt":"2022-03-04T11:13:35","guid":{"rendered":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2022\/03\/04\/interview-amelie-desazars-cofondatrice-de-skin-out\/"},"modified":"2022-03-04T12:13:35","modified_gmt":"2022-03-04T11:13:35","slug":"interview-amelie-desazars-cofondatrice-de-skin-out","status":"publish","type":"post","link":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2022\/03\/04\/interview-amelie-desazars-cofondatrice-de-skin-out\/","title":{"rendered":"[INTERVIEW] Am\u00e9lie DESAZARS, Cofondatrice de Skin & Out"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tApr\u00e8s avoir \u00e9tudi\u00e9 \u00e0 Sciences Po et \u00e0 l\u2019Institut Fran\u00e7ais de la Mode, Am\u00e9lie a travaill\u00e9 en tant que \u00ab\u00a0Chef de Produit Marketing & D\u00e9veloppement\u00a0\u00bb chez Caudalie pendant presque 3 ans. En 2019, elle d\u00e9cide de lancer Skin & Out<\/a> avec sa soeur, un programme de soins bas\u00e9 sur une approche naturelle, globale et d\u00e9complex\u00e9e de l\u2019acn\u00e9. Laur\u00e9ate de R\u00e9seau Entreprendre\u00ae Paris, elle revient sur l\u2019origine de ce projet familial et les enjeux de le d\u00e9velopper entre soeurs.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cr\u00e9er ton entreprise, \u00e0 quel moment as-tu eu le d\u00e9clic\u00a0?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAvec ma s\u0153ur, nous avons toutes les deux grandi aux \u00c9tats-Unis. L\u00e0-bas, il y a un v\u00e9ritable esprit entrepreneurial, dynamique et innovant. Je pense que cela a ancr\u00e9 en nous cette envie d\u2019entreprendre. Personnellement, j\u2019ai toujours \u00e9t\u00e9 passionn\u00e9e par l\u2019univers de la cosm\u00e9tique. J\u2019ai commenc\u00e9 ma carri\u00e8re chez Patika, puis chez Caudalie en tant que \u00ab\u00a0Chef de Produit Marketing & D\u00e9veloppement\u00a0\u00bb, o\u00f9 j\u2019ai eu la chance d\u2019\u00eatre en contact direct avec des entrepreneurs de talent. Travailler pendant 2 ans et demi aux c\u00f4t\u00e9s de Mathilde Thomas, la fondatrice de Caudalie, m\u2019a \u00e9norm\u00e9ment inspir\u00e9.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tEn parall\u00e8le, j\u2019avais cette probl\u00e9matique d\u2019acn\u00e9. J\u2019ai r\u00e9alis\u00e9 qu\u2019il n\u2019y avait pas de solution qui r\u00e9pondait \u00e0 ce que j\u2019imaginais \u00eatre une fa\u00e7on juste de soigner cette maladie. C\u2019est donc l\u00e0 que l\u2019id\u00e9e est venue. C\u2019est arriv\u00e9 \u00e0 un moment de ma carri\u00e8re o\u00f9 je ne voyais pas comment \u00e9voluer dans mon poste et dans l\u2019entreprise. Lors d\u2019une balade en for\u00eat \u00e0 No\u00ebl, j\u2019en ai parl\u00e9 \u00e0 ma s\u0153ur qui se trouvait dans une situation similaire. Et l\u00e0, nous nous sommes dit\u00a0: \u00ab\u00a0Pourquoi ne pas le tenter\u00a0?<\/em>\u00a0\u00bb.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tUne des choses qui me faisait le plus peur, c\u2019\u00e9tait de le faire entre s\u0153urs.<\/strong> Alors, avant de se lancer compl\u00e8tement, nous avons test\u00e9 l\u2019exp\u00e9rience. Nous avons travaill\u00e9 plusieurs week-end<\/em> ensemble pour construire l\u2019id\u00e9e et la faire germer. Au bout de quelques temps, tout s\u2019est confirm\u00e9\u00a0: le concept, le projet, notre capacit\u00e9 \u00e0 travailler ensemble et nos entreprises, qui nous ont propos\u00e9 une rupture conventionnelle. C\u2019\u00e9tait le moment, on s\u2019est dit\u00a0: \u00ab\u00a0Go, on se lance\u00a0!<\/em>\u00a0\u00bb.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2 femmes, 2 s\u0153urs, 2 fois plus de gal\u00e8res\u00a0?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tPour \u00eatre compl\u00e8tement honn\u00eate, je ne trouve pas que ce soit difficile au quotidien. Je pense que nous avons de la\u00a0chance, notamment car le milieu de\u00a0la cosm\u00e9tique est un milieu majoritairement f\u00e9minin. Nos interlocuteurs sont habitu\u00e9s \u00e0 travailler avec des femmes, nous n\u2019avons donc pas trop de soucis \u00e0 ce niveau-l\u00e0. Par contre on remarque que le sexisme est parfois int\u00e9gr\u00e9. En tant que femme, nous avons tendance \u00e0 \u00eatre moins ambitieuses et parfois, nous avons peur de voir loin. <\/strong>Peut-\u00eatre par manque de confiance, nous n\u2019osons pas nous affirmer comme certains entrepreneurs masculins. Nous nous sommes d\u2019ailleurs fait accompagn\u00e9es par des mentors \u00e0 ce sujet, dont un en particulier, Arthur Perticoz, coach chez Willa<\/a>, un incubateur pour les femmes entrepreneures. Il \u00e9tait habitu\u00e9 \u00e0 parler de ces sujets et un jour, il nous a dit : \u00ab Maintenant les filles, construisez votre b\u00e9b\u00e9 comme vous r\u00eaveriez qu\u2019il soit, sans barri\u00e8re financi\u00e8res. Voyez grand. On se basera ensuite sur ces pr\u00e9visions pour cerner vos besoins financiers et l\u2019orientation \u00e0 prendre pour l\u2019emprunt, la lev\u00e9e de fond, etc.<\/em> \u00bb Recevoir son aide a chang\u00e9 notre vision et notre fa\u00e7on d\u2019aborder les choses. Cela nous a aid\u00e9 \u00e0 vaincre la peur de l\u2019entrepreneuriat f\u00e9minin et \u00e0 \u00eatre plus ambitieuses.<\/strong> Nous avons lev\u00e9 des fonds alors que nous n\u2019avions pas pr\u00e9vu de le faire. Nous avons entrepris \u00e9norm\u00e9ment de choses pour en arriver l\u00e0.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAvec Fleur, nous savions d\u00e8s le d\u00e9but que la chose la plus pr\u00e9cieuse dont nous disposions \u00e9tait notre relation de s\u0153urs.<\/strong> Nous mettons un point d\u2019honneur sur l\u2019importance de la communication et l\u2019attention que nous portons l\u2019une envers l\u2019autre. Nous voulons que chacune se sente aussi bien dans l\u2019entreprise que dans tout ce qu\u2019elle entreprend au quotidien. Nous en parlons r\u00e9guli\u00e8rement et nous avons toujours tenu \u00e0 garder cette agilit\u00e9, cette flexibilit\u00e9. C\u2019est une vraie force.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Comment vous g\u00e9rez l\u2019\u00e9quilibre vie pro \/ vie perso au quotidien\u00a0?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tD\u00e8s le d\u00e9part, nous nous sommes dit vouloir respecter nos vies personnelles et nos moments de d\u00e9connexion. <\/strong>C\u2019est essentiel pour \u00eatre \u00e9panouies et efficaces au travail. Toutes les deux, nous sommes tr\u00e8s sportives, nous faisons tous nos d\u00e9placements \u00e0 v\u00e9lo, cela nous fait un bien fou. Nous faisons beaucoup de yoga et Fleur s\u2019est mise au th\u00e9\u00e2tre. Les week-end sont aussi sacr\u00e9s, m\u00eame si cela nous arrive de travailler de temps en temps, de poster sur Instagram, c\u2019est le jeu. Nous essayons, hors p\u00e9riode de gros rush exceptionnel, de couper et de se concentrer sur nous. Dans les moments de famille, c\u2019est aussi d\u00e9licat. Lors de notre lev\u00e9e de fonds, notre famille \u00e9tait tr\u00e8s partante pour investir, ce que nous avons accept\u00e9. Cela engendre forc\u00e9ment de la curiosit\u00e9 vis-\u00e0-vis de notre business et des missions. Or, les moments de famille sont g\u00e9n\u00e9ralement des moments de d\u00e9connexion. Donc nous sommes tr\u00e8s transparentes, s\u2019il nous arrive de ne pas vouloir en parler, nous le leur disons, tr\u00e8s honn\u00eatement\u00a0et ils le comprennent tr\u00e8s bien.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Est-ce que vous avez d\u00e9j\u00e0 eu envie d\u2019abandonner\u00a0?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tNon, jamais\u00a0!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tNous avons la particularit\u00e9 qu\u2019en plus de monter cette boite dans un univers qui nous pla\u00eet, dans lequel nous sommes \u00e9panouies, nous l\u2019avons aussi cr\u00e9\u00e9e avec une vraie mission.<\/strong> Faire en sorte que personne n\u2019ait \u00e0 vivre le probl\u00e8me de peau que nous avons connu. C\u2019est ce qui nous donne envie de nous lever le matin. Nous recevons des messages tous les jours, et percevons de vrais r\u00e9sultats. Les produits de la gamme Skin & Out soulagent les maux de beaucoup de personnes et cela fait que m\u00eame dans les moments difficiles, on s\u2019accroche.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vous aimerez aussi\u2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tL\u2019entrepreneuriat comme acc\u00e9l\u00e9rateur de d\u00e9veloppement personnel\u00a0L\u2019interview de Camille Azoulai \u2013 Funky Veggie<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFaire de sa raison d\u2019\u00eatre une boussole. L\u2019interview de Th\u00e9r\u00e8se Lemarchand \u2013 Mainpaces<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tD\u2019une initiative de quartier \u00e0 un r\u00e9seau national. L\u2019interview de Chantal Mainguene \u2013 R\u00e9seau M\u00f4m\u2019Artre<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tRien n\u2019\u00e9tait pr\u00e9vu , tout s\u2019ajuste au fur et \u00e0 mesure. L\u2019interview de Florence Ribes \u2013 Iris Financing<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":15350,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93,99],"tags":[],"class_list":["post-15343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-temoignages-laureats"],"yoast_head":"\n[INTERVIEW] Am\u00e9lie DESAZARS, Cofondatrice de Skin & Out - R\u00e9seau Entreprendre Paris<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[INTERVIEW] 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