{"id":15253,"date":"2020-12-08T15:30:16","date_gmt":"2020-12-08T14:30:16","guid":{"rendered":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2020\/12\/08\/nouveaux-laureats-pierre-tucoulat-zeste-2\/"},"modified":"2020-12-08T15:30:16","modified_gmt":"2020-12-08T14:30:16","slug":"nouveaux-laureats-pierre-tucoulat-zeste-2","status":"publish","type":"post","link":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2020\/12\/08\/nouveaux-laureats-pierre-tucoulat-zeste-2\/","title":{"rendered":"[Nouveaux Laur\u00e9ats] – Pierre Tucoulat – Zeste"},"content":{"rendered":"\t\t
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Pierre Tucoulat \u2013 Fondateur de\u00a0Zeste<\/i><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tPierre a fond\u00e9 Zeste<\/a>, une marque de bouteilles isothermes garanties \u00e0 vie, pratiques, et responsables. <\/strong>Ce laur\u00e9at du programme Start de R\u00e9seau Entreprendre\u00ae Paris r\u00e9pond \u00e0 nos questions sur son parcours, la vision du projet et le r\u00e9seau.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Son parcours<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDe formation commerciale, j\u2019ai principalement travaill\u00e9 en e-commerce et digital dans des structures de tailles diff\u00e9rentes (des startups comme des grands groupes) sur de la commercialisation de services mais aussi de produits physiques.<\/span><\/span>\u00a0<\/span> <\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Comment t\u2019est venue l\u2019id<\/strong>\u00e9e de Zeste ? <\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tZeste est n\u00e9 d\u2019un double constat. <\/span><\/span>L<\/span><\/span>e<\/span><\/span> premier c\u2019est qu\u2019en France nous utilisons trop de bouteilles en plastique (plus de 90 par habitant et par an) et le deuxi\u00e8me <\/span><\/span>c\u2019est <\/span><\/span>que les alternatives \u00e0 l\u2019utilisation de plastiques \u00e0 usage unique sont g\u00e9n\u00e9ralement produites assez loin. Via Zeste, j\u2019ai voulu proposer des contenants <\/span><\/span>\u00e9<\/span><\/span>co<\/span><\/span>\u2013<\/span><\/span>responsables<\/span><\/span>,<\/span><\/span> en inox<\/span><\/span>,<\/span><\/span> produits localement.<\/span><\/span>\u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quel a \u00e9t<\/strong>\u00e9 l<\/strong>\u2019\u00e9l<\/strong>\u00e9ment d\u00e9clencheur pour entreprendre ?<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tL<\/span><\/span>\u2019\u00e9l\u00e9ment qui m\u2019a pouss\u00e9 \u00e0 entreprendre est l<\/span><\/span>e fait de r\u00e9aliser \u00e0 travers nos premiers sondages que les futurs clients \u00e9taient en attente de produits diff\u00e9rents<\/span><\/span>,<\/span><\/span> produits plus localement<\/span><\/span>,<\/span><\/span> et que produire en France des <\/span><\/span>produits<\/span><\/span> en inox (notamment des gourdes en inox) \u00e9tait possible.<\/span><\/span>\u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La vision \u00e0 3\/5 ans<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tD\u2019ici 3 \u00e0 5 ans, <\/span><\/span>Zeste vise \u00e0 proposer toute une gamme de produits \u00e9coresponsables con\u00e7us pour durer<\/span><\/span>, et<\/span><\/span> destin\u00e9s \u00e0 lutter contre les plastiques \u00e0 usage unique.<\/span><\/span>\u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019accompagnement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tJe veux pouvoir \u00e9changer les bonnes pratiques, le tout sans filtre\u00a0!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pourquoi as-tu voulu te faire accompagner par R\u00e9seau Entreprendre\u00ae Paris ?<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tJ\u2019ai choisi de me faire accompagner par R\u00e9seau Entreprendre\u00ae Paris p<\/span><\/span>our plusieurs raisons. La premi\u00e8re est le fait de pouvoir \u00e9changer avec des entrepreneurs chevronn\u00e9s sur des probl\u00e9matiques <\/span><\/span>transverses <\/span><\/span>et apprendre ainsi des succ\u00e8s et erreurs des diff\u00e9rents entrepreneurs du R\u00e9seau. Pouvoir \u00e9galement \u00e9changer avec des pairs de mani\u00e8re r\u00e9guli\u00e8re \u00e9tait \u00e9galement extr\u00eamement important pour moi afin de partager les bonnes <\/span><\/span>p<\/span><\/span>ratiques le tout sans filtre<\/span><\/span> !<\/span><\/span>\u00a0<\/span><\/span><\/span>\u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Qu\u2019<\/strong>attends-tu de ton accompagnement ?<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tJ\u2019attends de cet accompagnement que naisse u<\/span><\/span>ne relation de mentorat solide avec un entrepreneur pouvant me conseiller lors de choix structurants pour mon entreprise. <\/span><\/span>Et puis, p<\/span><\/span>ouvoir \u00e9galement transmettre certains des enseignements appris !<\/span><\/span>\u00a0<\/span> <\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tZeste est une entreprise accompagn\u00e9e par R\u00e9seau Entreprendre\u00ae Paris, r\u00e9seau priv\u00e9 de chefs d\u2019entreprises qui a vocation \u00e0 aider des cr\u00e9ateurs et repreneurs d\u2019entreprise au d\u00e9marrage de leurs projets. En 15 ans, la structure a accompagn\u00e9 plus de 520 projets (Michel et Augustin, My Little Paris, Mano Mano, Cheerz\u2026), apport\u00e9 14M\u20ac de pr\u00eats d\u2019honneur et accompagn\u00e9 la cr\u00e9ation de plus de 17 500 emplois.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":15254,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-15253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\n[Nouveaux Laur\u00e9ats] - Pierre Tucoulat - Zeste - R\u00e9seau Entreprendre Paris<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta 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