{"id":15241,"date":"2020-11-20T14:30:16","date_gmt":"2020-11-20T13:30:16","guid":{"rendered":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2020\/11\/20\/nouveaux-laureats-marie-anne-gauly-virginie-ducatillon-adapta\/"},"modified":"2020-11-20T14:30:16","modified_gmt":"2020-11-20T13:30:16","slug":"nouveaux-laureats-marie-anne-gauly-virginie-ducatillon-adapta","status":"publish","type":"post","link":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2020\/11\/20\/nouveaux-laureats-marie-anne-gauly-virginie-ducatillon-adapta\/","title":{"rendered":"[Nouveaux Laur\u00e9ats] – Marie-Anne Gauly & Virginie Ducatillon – Adapta"},"content":{"rendered":"\t\t
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Marie-Anne Gauly & Virginie Ducatillon \u2013 Co-fondatrices de Adapta<\/em><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMarie-Anne et Virginie ont fond\u00e9 Adapta<\/a>, une entreprise qui d\u00e9niche les tr\u00e9sors dans les stocks dormants des fournisseurs du luxe. <\/strong>Ces laur\u00e9ates du programme Start de R\u00e9seau Entreprendre\u00ae Paris r\u00e9pondent \u00e0 nos questions sur leurs parcours, la vision du projet et le r\u00e9seau.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Leurs parcours<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tVirginie<\/span><\/span> est dipl\u00f4m\u00e9e de Paris Dauphine en <\/span><\/span>m<\/span><\/span>anagement et <\/span><\/span>m<\/span><\/span>arketing et de l\u2019Institut Fran\u00e7ais de la Mode. Elle a pass\u00e9 une dizaine d\u2019ann\u00e9es \u00e0 travailler au sein des plus grandes maisons de maroquinerie (Herm\u00e8s, Chanel, C\u00e9line) en d\u00e9veloppement de collections avant de fonder Adapta en <\/span><\/span>s<\/span><\/span>eptembre 2018. Marie-Anne a fait des \u00e9tudes de <\/span><\/span>f<\/span><\/span>inance \u00e0 Dauphine<\/span><\/span> \u00e9galement<\/span><\/span>, puis a travaill\u00e9 une quinzaine d\u2019ann\u00e9es chez des pures <\/span><\/span>players<\/span><\/span> du web<\/span><\/span> en forte croissance (Google, <\/span><\/span>Leboncoin<\/span><\/span>) en marketing et produit, dont 5 ans \u00e0 des postes de Direction (Comex du <\/span><\/span>boncoin<\/span><\/span>, DG d\u2019<\/span><\/span>avendrealouer<\/span><\/span>). Elle s\u2019est associ\u00e9e sur le projet Adapta en d\u00e9but d\u2019ann\u00e9e 2020.<\/span><\/span>\u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Comment vous est venue l\u2019id<\/strong>\u00e9e de Adapta ? <\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tC\u2019est au cours de son exp\u00e9rience professionnelle dans les grandes maisons de luxe que Virginie a pris conscience de l\u2019impact environnemental de la mode et des mati\u00e8res stock\u00e9es au sein des maisons de luxe ou de <\/span><\/span>leurs fournisseurs<\/span><\/span>, voire m\u00eame d\u00e9truites. Elle s\u2019est rendu compte \u00e9galement que les cr\u00e9ateurs ou les marques ne pouvaient acc\u00e9der \u00e0 ces mati\u00e8res d\u2019exception, faute de volume ou de budget. Dans une d\u00e9marche d\u2019\u00e9conomie circulaire, elle a donc choisi d\u2019inverser la tendance et de faire en sorte que ces mati\u00e8res haut de gamme puissent \u00eatre r\u00e9employ\u00e9es et valoris\u00e9es \u00e0 des prix accessibles.<\/span><\/span>\u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quel a \u00e9t<\/strong>\u00e9 l<\/strong>\u2019\u00e9l<\/strong>\u00e9ment d\u00e9clencheur pour entreprendre ?<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tPour Virginie, il y a eu une perte de sens et d\u2019initiative au sein des grands groupes o\u00f9 elle \u00e9voluait. Elle souhaitait pouvoir influer dans ce secteur et se sentir utile en lan\u00e7ant une activit\u00e9 qui pourrait modifier les <\/span><\/span>process<\/span><\/span> au sein de la mode. Pour Marie-Anne, <\/span><\/span>\u00e7a a \u00e9t\u00e9 2 \u00e9l\u00e9ments : l\u2019envie de contribuer \u00e0 un monde plus soutenable d\u2019une part et le d\u00e9sir d\u2019ind\u00e9pendance vis-\u00e0-vis des sph\u00e8res de sp\u00e9culation financi\u00e8re d\u2019autre part, l\u2019envie d\u2019\u00eatre plus proche de la vraie vie \ud83d\ude42<\/span><\/span>\u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La vision \u00e0 3\/5 ans<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tNous aimerions \u00eatre le r\u00e9f\u00e9rent sur le march\u00e9 pour le cuir et le textile. Nous <\/span><\/span>souhaiterions <\/span><\/span>avoir gard\u00e9 notre ind\u00e9pendance et \u00eatre capable d\u2019employer une dizaine de personnes pour un chiffre d\u2019affaire<\/span><\/span>s<\/span><\/span> de 2 ou 3M<\/span><\/span> \u20ac. Mais avant tout, nous aimerions \u00e9viter la destruction de 100,000 m2 de mati\u00e8re par an<\/span><\/span> !<\/span><\/span>\u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019accompagnement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tNous avons souvent la t\u00eate dans le guidon, et \u00e7a nous semble essentiel de pouvoir \u00eatre challeng\u00e9 et nous forcer \u00e0 prendre de la hauteur.\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pourquoi avez-vous voulu vous faire accompagner par R\u00e9seau Entreprendre\u00ae Paris ?<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t2 <\/span><\/span>de nos <\/span><\/span>clients<\/span><\/span> et 1 ami<\/span><\/span> nous avaient conseill\u00e9 R\u00e9seau Entreprendre\u00ae<\/span><\/span> Paris<\/span><\/span>. Ce qui nous a beaucoup plus dans la d\u00e9marche, c\u2019\u00e9tait surtout l\u2019offre d\u2019accompagnement. Nous avons souvent la t\u00eate dans le guidon, et \u00e7a nous semble essentiel de pouvoir \u00eatre challeng\u00e9 et nous forcer \u00e0 prendre de la hauteur et sortir de l\u2019op\u00e9rationnel. Enfin, REP est un vrai levier pour le financement par la dette, ce qui correspond \u00e0 notre strat\u00e9gie.<\/span><\/span>\u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Qu\u2019<\/strong>attendez-vous de votre accompagnement ?<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tNous avons de nombreuses questions autour de la logistique, de l\u2019e-commerce et de la vente. Mais je crois qu\u2019il nous faut surtout quelqu\u2019un pour nous aider \u00e0 prendre de la hauteur, quelqu\u2019un qui nous accompagne sur la strat\u00e9gie de d\u00e9veloppement<\/span><\/span> !<\/span><\/span>\u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAdapta est une entreprise accompagn\u00e9e par R\u00e9seau Entreprendre\u00ae Paris, r\u00e9seau priv\u00e9 de chefs d\u2019entreprises qui a vocation \u00e0 aider des cr\u00e9ateurs et repreneurs d\u2019entreprise au d\u00e9marrage de leurs projets. En 15 ans, la structure a accompagn\u00e9 plus de 520 projets (Michel et Augustin, My Little Paris, Mano Mano, Cheerz\u2026), apport\u00e9 14M\u20ac de pr\u00eats d\u2019honneur et accompagn\u00e9 la cr\u00e9ation de plus de 17 500 emplois.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":15242,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-15241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\n[Nouveaux Laur\u00e9ats] - Marie-Anne Gauly & Virginie Ducatillon - Adapta - R\u00e9seau Entreprendre Paris<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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