{"id":15239,"date":"2020-11-20T14:30:16","date_gmt":"2020-11-20T13:30:16","guid":{"rendered":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2020\/11\/20\/nouveaux-laureats-aurore-abecassis-fomo\/"},"modified":"2020-11-20T14:30:16","modified_gmt":"2020-11-20T13:30:16","slug":"nouveaux-laureats-aurore-abecassis-fomo","status":"publish","type":"post","link":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2020\/11\/20\/nouveaux-laureats-aurore-abecassis-fomo\/","title":{"rendered":"[Nouveaux Laur\u00e9ats] – Aurore Abecassis – Fomo"},"content":{"rendered":"\t\t
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Aurore Abecassis \u2013 Fondateurs de\u00a0Fomo<\/i><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAurore a fond\u00e9 Fomo<\/a>, une agence de conseil en \u00e9v\u00e9nementiel avec pour objectif de r\u00e9pondre \u00e0 des probl\u00e9matiques strat\u00e9giques. <\/strong>Cette laur\u00e9ate du programme Start de R\u00e9seau Entreprendre\u00ae Paris r\u00e9pondent \u00e0 nos questions sur son parcours, la vision du projet et le r\u00e9seau.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Son parcours<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDipl\u00f4m\u00e9e d\u2019HEC Paris en 2014, j\u2019ai eu des exp\u00e9riences vari\u00e9es en M&A (Lazard) et en marketing (Clarins) entre New-York, Shanghai et Paris. J\u2019ai finalement opt\u00e9 pour le conseil en strat\u00e9gie (<\/span><\/span>Bain&co<\/span><\/span>) pendant 5 ans et je me suis lanc\u00e9e dans l\u2019aventure entrepreneuriale en 2019<\/span><\/span> avec FOMO\u202f: <\/span><\/span>une agence <\/span><\/span>de\u00a0<\/span><\/span>conseil en \u00e9v\u00e9nementiel avec pour objectif de r\u00e9pondre \u00e0 des probl\u00e9matiques strat\u00e9giques (RH, clients) avec un outil particuli\u00e8rement impactant<\/span><\/span> : des exp\u00e9riences immersives hybrides (d\u2019abord physiques puis en mars 2020 elles ont pris un tournant 100% virtuel\u202f!). \u202fFOMO intervient \u00e0 3 niveaux<\/span><\/span> : le conseil et le diagnostic, l\u2019accompagnement et la mesure d\u2019impact.<\/span><\/span>\u202f<\/span><\/span>\u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Comment t\u2019est venue l\u2019id<\/strong>\u00e9e de Fomo ? <\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tJe consacrais mon temps libre aux nouvelles exp\u00e9riences et concepts <\/span><\/span>food<\/span><\/span>, <\/span><\/span>lifestyle<\/span><\/span> & bien-\u00eatre. Je chinais les coins \u00e9ph\u00e9m\u00e8res, les tiers lieux, les nouveaux h\u00f4tels et restaurants des grandes capitales du monde. J\u2019en profite pour d\u00e9couvrir de nouvelles exp\u00e9riences\u202fsouvent inhabituelles. Il y a deux ans, je connais alors un vrai d\u00e9clic compl\u00e8tement inattendu. Le cadre : un training mondial (dr\u00f4le de terme pour parler d\u2019une r\u00e9union d\u2019\u00e9quipe) sur une \u00eele tropicale. Tous les ingr\u00e9dients semblent rassembl\u00e9s pour cr\u00e9er un \u00e9v\u00e9nement <\/span><\/span>fabuleux :<\/span><\/span> le lieu, le budget, le potentiel. Et pourtant, le projet tombe \u00e0 l\u2019eau. Je me dis qu\u2019il y a quelque chose \u00e0 faire et qu\u2019il faut d\u00e9poussi\u00e9rer cet univers de l\u2019\u00e9v\u00e9nementiel B2B.<\/span><\/span>\u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quel a \u00e9t<\/strong>\u00e9 l<\/strong>\u2019\u00e9l<\/strong>\u00e9ment d\u00e9clencheur pour entreprendre ?<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tJ\u2019avais envie de monter ma bo\u00eete, mais je ne savais pas dans quoi. Je sa<\/span><\/span>vais<\/span><\/span> que je voulais m\u2019\u00e9loigner du milieu un peu cossu du conseil en strat\u00e9gie. Donc je me suis fix\u00e9 comme objectif de prendre un caf\u00e9 par jour avec des personnes de milieu diff\u00e9rents ! J\u2019ai fait \u00e7a pendant 6 mois<\/span><\/span> et <\/span><\/span>je me suis dit qu\u2019il y avait quelque chose \u00e0 faire mais je ne savais toujours pas quoi. Donc j\u2019ai fait 2 mois de coaching chez Switch Collective. Et de \u00e7a en est ressorti que j\u2019\u00e9tais attir\u00e9e par la cr\u00e9ation de convivialit\u00e9, d\u2019exp\u00e9riences immersives. Et puis je me suis dit <\/span><\/span>\u201c<\/span><\/span>Il y a une agence \u00e9v\u00e9nementielle qui sort par jour donc il va falloir qu\u2019on se distingue<\/span><\/span>\u201d.<\/span><\/span> La distinction \u00e9vidente, c\u2019est mon pass\u00e9 de conseil en strat\u00e9gie ! J\u2019ai donc voulu donner \u00e0 mon agence une tonalit\u00e9 tr\u00e8s conseil.<\/span><\/span>\u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La vision \u00e0 3\/5 ans<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tD\u2019ici 3 \u00e0 5 ans, j\u2019ai pour ambition que FOMO devienne le leader europ\u00e9en (et pourquoi pas mondial) <\/span><\/span>du conseil en \u00e9v\u00e9nementiel<\/span><\/span> et de la cr\u00e9ation <\/span><\/span>d\u2019exp\u00e9riences immersives hybrides (physiques & virtuelles).<\/span><\/span>\u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019accompagnement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tJ\u2019ai besoin de faire partie d\u2019un \u00e9cosyst\u00e8me bienveillant !\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pourquoi as-tu voulu te faire accompagner par R\u00e9seau Entreprendre\u00ae Paris ?<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tJ\u2019ai eu d\u2019excellents retours d\u2019entreprises accompagn\u00e9es par R\u00e9seau Entreprendre\u00ae <\/span><\/span>Paris<\/span><\/span>. J\u2019ai besoin de faire partie d\u2019un <\/span><\/span>\u00e9cosyst\u00e8me<\/span><\/span> bienveillant et de rencontrer d\u2019autres entrepreneurs, des mentors, des experts<\/span><\/span>.<\/span><\/span>\u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Qu\u2019<\/strong>attends-tu de ton accompagnement ?<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDe belles rencontres, un univers stimulant et bienveillant. Les enjeux les plus importants sur lesquels FOMO souhaiterait \u00eatre accompagn\u00e9, notamment en cette p\u00e9riode charni\u00e8re du COVID-19 pour l\u2019\u00e9v\u00e9nementiel, sont la strat\u00e9gie, le mod\u00e8le \u00e9conomique, la scalabilit\u00e9<\/span><\/span>.<\/span><\/span>\u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFomo est une entreprise accompagn\u00e9e par R\u00e9seau Entreprendre\u00ae Paris, r\u00e9seau priv\u00e9 de chefs d\u2019entreprises qui a vocation \u00e0 aider des cr\u00e9ateurs et repreneurs d\u2019entreprise au d\u00e9marrage de leurs projets. En 15 ans, la structure a accompagn\u00e9 plus de 520 projets (Michel et Augustin, My Little Paris, Mano Mano, Cheerz\u2026), apport\u00e9 14M\u20ac de pr\u00eats d\u2019honneur et accompagn\u00e9 la cr\u00e9ation de plus de 17 500 emplois.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":15240,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-15239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\n[Nouveaux Laur\u00e9ats] - Aurore Abecassis - Fomo - R\u00e9seau Entreprendre Paris<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta 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