{"id":15233,"date":"2020-11-12T15:27:28","date_gmt":"2020-11-12T14:27:28","guid":{"rendered":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2020\/11\/12\/mais-qui-sont-ils-donc-bettina-aurbach-membre-de-reseau-entreprendre-paris\/"},"modified":"2020-11-12T15:27:28","modified_gmt":"2020-11-12T14:27:28","slug":"mais-qui-sont-ils-donc-bettina-aurbach-membre-de-reseau-entreprendre-paris","status":"publish","type":"post","link":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2020\/11\/12\/mais-qui-sont-ils-donc-bettina-aurbach-membre-de-reseau-entreprendre-paris\/","title":{"rendered":"[Mais qui sont-ils donc ?] \u2013 Bettina Aurbach – Membre de R\u00e9seau Entreprendre Paris"},"content":{"rendered":"\t\t
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Bettina Aurbach \u2013 Membre de R\u00e9seau Entreprendre\u00ae Paris<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tBettina<\/strong>\u00a0a rejoint R\u00e9seau Entreprendre\u00ae Paris pour apporter du recul et un soutien moral aux jeunes entrepreneurs<\/strong>. Elle \u00e0 reprisl a marque Albert M\u00e9n\u00e8s<\/a> avec l\u2019aide d\u2019un fond qui soutient les entrepreneurs dans l\u2019agroalimentaire. Elle r\u00e9pond \u00e0 nos questions sur son parcours, son projet entrepreneurial et son engagement au sein du r\u00e9seau.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Peux-tu nous pr\u00e9senter ton parcours ?<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tApr\u00e8s un parcours classique de 6 ans au Boston Consulting Group, et 11 ans chez Danone, j\u2019ai souhait\u00e9 travailler dans un environnement plus agile et plus entrepreneurial : celui de la <\/span><\/span>PME<\/span><\/span> !<\/span><\/span>\u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Peux-tu <\/strong>nous pr\u00e9senter l\u2019activit\u00e9 de ton entreprise ? Comment t\u2019est venue l\u2019id\u00e9e de monter cette entreprise ?<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tJ\u2019ai repris<\/span><\/span>,<\/span><\/span> avec un fond d\u2019investissement<\/span><\/span>,<\/span><\/span> une PME leader de l\u2019\u00e9picerie fine en GMS, de 20 <\/span><\/span>M d\u2019euros<\/span><\/span> et 70 employ\u00e9s, avec pour objectif de relancer la marque qui \u00e9tait presque centenaire.<\/span><\/span>\u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quel a \u00e9t\u00e9 l\u2019\u00e9l\u00e9ment d\u00e9clencheur pour entreprendre ?<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tA 40 ans, j\u2019ai r\u00e9alis\u00e9 que le fonctionnement matriciel et politique des grands groupes \u00e9tait source de frustration pour moi, et limitait parfois le potentiel business d\u2019actifs de plus petite taille. Je me suis dit qu\u2019il y avait une opportunit\u00e9 pour lib\u00e9rer ce potentiel, en instituant un cadre de travail plus agile et plus <\/span><\/span>cr\u00e9atif<\/span><\/span> !<\/span><\/span>\u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tUn accompagnement permet une prise de recul tr\u00e8s salutaire, en plus d\u2019un soutien moral tr\u00e8s important.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quelles sont les motivations qui t\u2019ont conduit \u00e0 accompagner \u00e0 ton tour de jeunes entrepreneurs ?<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tJe suis tr\u00e8s admirative des entrepreneurs qui ont le courage de d\u00e9marrer <\/span><\/span>t\u00f4t<\/span><\/span> !<\/span><\/span> Ils ont l\u2019\u00e9nergie et la motivation de d\u00e9placer des <\/span><\/span>montagnes<\/span><\/span> !<\/span><\/span> Mais j\u2019ai pu constater<\/span><\/span>,<\/span><\/span> en tant qu\u2019entrepreneur<\/span><\/span>,<\/span><\/span> qu\u2019on est souvent seuls, et qu\u2019un accompagnement permet une prise de recul tr\u00e8s salutaire, en plus d\u2019un soutien moral tr\u00e8s important. C\u2019est ce que j\u2019esp\u00e8re <\/span><\/span>apporter<\/span><\/span> !<\/span><\/span>\u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Une lecture inspirante \u00e0 recommander ? <\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tTrouver son <\/span><\/span>Ikiga\u00ef<\/span><\/span> de Christie <\/span>Vambremeersch<\/span><\/span>.<\/span><\/span>\u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tComme Bettina, vous \u00eates entrepreneur et souhaitez accompagner de jeunes porteurs de projet ? Rejoignez R\u00e9seau Entreprendre\u00ae Paris, communaut\u00e9 d\u2019entrepreneurs engag\u00e9s.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":15234,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-15233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\n[Mais qui sont-ils donc ?] \u2013 Bettina Aurbach - Membre de R\u00e9seau Entreprendre Paris - R\u00e9seau Entreprendre Paris<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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