{"id":15187,"date":"2020-06-26T16:04:16","date_gmt":"2020-06-26T14:04:16","guid":{"rendered":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2020\/06\/26\/%f0%9f%94%8e-a-la-loupe-la-digitalisation-post-covid-19\/"},"modified":"2020-06-26T16:04:16","modified_gmt":"2020-06-26T14:04:16","slug":"%f0%9f%94%8e-a-la-loupe-la-digitalisation-post-covid-19","status":"publish","type":"post","link":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2020\/06\/26\/%f0%9f%94%8e-a-la-loupe-la-digitalisation-post-covid-19\/","title":{"rendered":"🔎 A la loupe : La digitalisation post covid-19"},"content":{"rendered":"\t\t
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Suite \u00e0 la crise du Covid-19, R\u00e9seau Entreprendre\u00ae Paris analyse diff\u00e9rentes \u00e9volutions qui devraient voir le jour. A travers nos articles \u00ab <\/span><\/span>\ud83d\udd0e A la loupe \u00bb, nous vous offrons une vision de l\u2019apr\u00e8s, fond\u00e9e sur les enjeux de nos entrepreneurs, leur r\u00e9alit\u00e9 du quotidien et de l\u2019\u00e9cosyst\u00e8me entrepreneurial dont le R\u00e9seau est partie int\u00e9grante.<\/span><\/span><\/strong><\/span><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tNous sommes dans une phase de transformation. La crise que nous traversons a chang\u00e9 nos mani\u00e8res de travailler, d\u2019\u00e9tudier, de vendre et de consommer. Elle a acc\u00e9l\u00e9r\u00e9 l\u2019adoption des usages digitaux. Les activit\u00e9s se sont digitalis\u00e9es et un retour en arri\u00e8re ne semble pas imaginable.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLe 16 mars, nombre d\u2019entreprises se sont retrouv\u00e9es face \u00e0 un t\u00e9l\u00e9travail forc\u00e9 alors que certaines n\u2019y \u00e9taient pas pr\u00e9par\u00e9es, les banques notamment. Peu habitu\u00e9es \u00e0 ces nouvelles m\u00e9thodes de travail, elles ont d\u00fb s\u2019adapter rapidement<\/span><\/strong>. Pour les enseignes du retail, plus de ventes physiques possibles,<\/span><\/strong> les ventes devront d\u00e9sormais se faire sur internet.\u00a0 Du jour au lendemain, tout devra se traiter en ligne, \u00e0 distance, c\u2019est le principe de la digitalisation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLe digital a d\u00fb se d\u00e9mocratiser.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMais revenons d\u2019abord sur ce terme et son origine : <\/strong><\/span>Au sens large, la digitalisation est le proc\u00e9d\u00e9 qui vise \u00e0 transformer un objet, un process, un document ou tout un m\u00e9tier en un code informatique pour le remplacer et l\u2019automatiser. Plus concr\u00e8tement, quand on parle de digitalisation en entreprise, on parle de la transformation compl\u00e8te ou partielle de l\u2019offre et de la cha\u00eene de cr\u00e9ation de valeur. Si le ph\u00e9nom\u00e8ne prend de plus en plus d\u2019ampleur chaque ann\u00e9e, c\u2019est bien depuis les d\u00e9buts d\u2019internet qu\u2019il s\u2019est fait une place dans les entreprises comme dans nos vies personnelles. Les courriers sont alors devenus des emails, les billets de banque des cartes bleues, les magasins des sites marchands ou encore les salons des forums\u2026 Depuis, tout autour de nous se virtualise, jusqu\u2019aux consultations m\u00e9dicales.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Qu\u2019en est-il des entreprises aujourd\u2019hui\u00a0?<\/span> <\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tSelon une \u00e9tude de la Harvard Business Review et de Microsoft men\u00e9e en 2017, 61% des entreprises sont \u00ab\u00a0hybrides\u00a0\u00bb, c\u2019est-\u00e0-dire que seulement une partie de leurs activit\u00e9s sont digitalis\u00e9es.<\/span><\/strong> Une minorit\u00e9 seulement serait compl\u00e8tement digitale, soit 17% et 23% d\u2019entre elles seraient compl\u00e8tement ferm\u00e9es aux nouvelles technologies. Plus globalement, 28% des entreprises consid\u00e8rent que la transition digitale a d\u00e9j\u00e0 \u00e9t\u00e9 amorc\u00e9e dans leur secteur et 56% l\u2019imaginent fortement impact\u00e9 en 2020. Mais la crise du Covid-19 force aujourd\u2019hui les entreprises \u00e0 amorcer cette digitalisation.<\/span><\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Comment devient-on une entreprise digitale\u00a0?\u00a0<\/span> <\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tChristian Neff, fondateur de Markentive, agence sp\u00e9cialis\u00e9e en inbound marketing et marketing automation BtoB, nous \u00e9claire sur les grands piliers de la digitalisation en entreprise. \u00ab\u00a0La transition digitale ne peut s\u2019amorcer que sur des fondations solides\u00a0: l\u2019offre et le positionnement doivent \u00eatre clairs car le digital ne connait pas d\u2019\u00e0 peu pr\u00e8s\u00a0\u00bb<\/span> <\/strong>nous pr\u00e9cise-t-il. Repenser son produit est donc indispensable pour d\u00e9finir une strat\u00e9gie claire. D\u2019autre part, digitaliser c\u2019est insuffler un changement qui aura des impacts sur toutes les parties prenantes de la soci\u00e9t\u00e9 en commen\u00e7ant par les collaborateurs, cl\u00e9s pour le succ\u00e8s d\u2019un tel projet. A cela s\u2019ajoutent les technologies et l\u2019outillage, indispensables \u00e9galement, tant pour automatiser les op\u00e9rations de l\u2019entreprise que pour travailler en collaboration avec ses \u00e9quipes. Enfin, pour faire co\u00efncider tout cela, nombre de process et m\u00e9thodologies doivent \u00eatre pens\u00e9s, mis en place et am\u00e9lior\u00e9s continuellement.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La digitalisation comme avantage concurrentiel aujourd\u2019hui et dans le futur\u00a0?<\/span> <\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDans ce contexte ou le tout physique n\u2019existe plus, il est l\u00e9gitime que les d\u00e9bats quant \u00e0 l\u2019importance et les enjeux du digital soient plus que jamais au c\u0153ur de l\u2019\u00e9cosyst\u00e8me entrepreneurial. Ce qui est s\u00fbr, c\u2019est que les entreprises ayant d\u00e9j\u00e0 mis\u00e9 sur le digital sont en meilleure posture que celles qui l\u2019avait mis de c\u00f4t\u00e9 pour traverser cette crise. Les consommateurs d\u00e9penseraient jusqu\u2019\u00e0 30% de plus en ligne.<\/span> \u00ab\u00a0Disposer d\u2019ores et d\u00e9j\u00e0 des outils et process digitaux rendrait les entreprises plus agiles, leur permettant ainsi de rebondir, parfois de se r\u00e9inventer ou m\u00eame de lancer de nouvelles offres en un temps record\u00a0\u00bb <\/strong>selon Christian Neff. Nicolas Morschl, fondateur de Bonsoirs ajoute \u00e0 ceci que \u00ab\u00a0le fait d\u2019\u00eatre 100% digital m\u2019a permis de gagner du temps et de me concentrer sur le plus important : l\u2019exp\u00e9rience client\u00a0\u00bb<\/strong>. Et en effet, la crise du Covid-19 a fortement impact\u00e9 les fran\u00e7ais, financi\u00e8rement ou dans leur mentalit\u00e9. La reprise ou le retour \u00e0 la normale n\u2019aura probablement pas lieu pour tout le monde. Dans ce contexte, la concurrence se fera d\u2019autant plus rude, et si l\u2019on veut maintenir sa position sur le march\u00e9, il faudra \u00eatre meilleur que les autres.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Qu\u2019en est-il de l\u2019humain\u00a0?<\/span> <\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tCette crise poussera-t-elle le digital \u00e0 remplacer les hommes ou simplement \u00e0 nous rendre plus efficaces dans nos modes d\u2019organisation et recentrer ainsi la valeur ajout\u00e9e de l\u2019homme dans le travail\u00a0?<\/span> <\/strong>Poussera-t-elle les entreprises \u00e0 plus de souplesse, plus d\u2019agilit\u00e9 qui sont l\u2019aspiration de tous les collaborateurs pour un meilleur \u00e9quilibre vie pro vie perso\u00a0? Remettre l\u2019\u00e9panouissement humain au c\u0153ur de nos ambitions n\u2019\u00e9tait-ce pas la d\u00e9finition de l\u2019humanisme\u00a0?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":15188,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-15187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\n🔎 A la loupe : La digitalisation post covid-19 - R\u00e9seau Entreprendre Paris<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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