{"id":15162,"date":"2020-05-12T08:12:36","date_gmt":"2020-05-12T06:12:36","guid":{"rendered":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2020\/05\/12\/temoignage-la-liquidation\/"},"modified":"2020-05-12T08:12:36","modified_gmt":"2020-05-12T06:12:36","slug":"temoignage-la-liquidation","status":"publish","type":"post","link":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2020\/05\/12\/temoignage-la-liquidation\/","title":{"rendered":"T\u00e9moignage : La liquidation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15162\" class=\"elementor elementor-15162 elementor-bc-flex-widget\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a10705fcd39d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a10705fcd39d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a10705fcd39e\" data-id=\"6a10705fcd39e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a10705fcd012 elementor-widget elementor-widget-heading\" data-id=\"6a10705fcd012\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">T\u00e9moignage : La liquidation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a10705fcd01a elementor-widget elementor-widget-heading\" data-id=\"6a10705fcd01a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lors d\u2019un webinaire organis\u00e9 par R\u00e9seau Entreprendre\u00ae Paris, 3 entrepreneurs et experts nous ont \u00e9clair\u00e9 sur les sujets de faillite et d\u2019\u00e9chec entrepreneurial\u2026 pour mieux les \u00e9viter ! Marc Kleinbourg nous a notamment parler de la liquidation de sa soci\u00e9t\u00e9 Lovinpix. Voici ce qu\u2019il faut en retenir.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a10705fcd22c elementor-widget elementor-widget-text-editor\" data-id=\"6a10705fcd22c\" data-element_type=\"widget\" id=\"text-6a10705fcd22f\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEn 2012, Marc s\u2019associe a un ancien coll\u00e8gue banquier pour cr\u00e9er la soci\u00e9t\u00e9 Lovinpix. Tous deux partagent une passion pour la photo et r\u00eavent d\u2019entrepreneuriat !\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a10705fcd27a elementor-widget elementor-widget-text-editor\" data-id=\"6a10705fcd27a\" data-element_type=\"widget\" id=\"text-6a10705fcd27c\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLovinpix est un pure player de la photographie et de la vid\u00e9o : \u00ab <em>un service haut de gamme pour les photographes passionn\u00e9s<\/em> \u00bb. En 2015, gr\u00e2ce \u00e0 une forte croissance interne, un financement non-dilutif, un concept porteur et une association saine, l\u2019entreprise est rentable avec 10 salari\u00e9s et 3,3 millions d\u2019euros de chiffre d\u2019affaires.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a10705fcd2ba elementor-widget elementor-widget-text-editor\" data-id=\"6a10705fcd2ba\" data-element_type=\"widget\" id=\"text-6a10705fcd2bc\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPourtant, en 2016, Lovinpix est en surchauffe. Le chiffre d\u2019affaires se tasse alors que les charges augmentent. Les fondateurs demandent des lignes de cr\u00e9dits suppl\u00e9mentaires. Ils baissent les prix, gagnant en volume mais perdent en marge. Leur \u00e9tat d\u2019esprit est encore positif, convaincus que ce n\u2019est qu\u2019une p\u00e9riode compliqu\u00e9e \u00e0 passer.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a10705fcd2f0 elementor-widget elementor-widget-text-editor\" data-id=\"6a10705fcd2f0\" data-element_type=\"widget\" id=\"text-6a10705fcd2f1\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEn octobre 2016, les paiements des salaires n\u2019est plus assur\u00e9. Lovinpix est mise en cessation de paiement. Au terme de plusieurs rendez-vous avec le comptable et l\u2019avocat, plusieurs sc\u00e9narii sont \u00e9tudi\u00e9s, sans succ\u00e8s. En d\u00e9cembre 2016, Lovinpix est liquid\u00e9e.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a10705fcd30f elementor-widget elementor-widget-text-editor\" data-id=\"6a10705fcd30f\" data-element_type=\"widget\" id=\"text-6a10705fcd310\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a10705fcd318 elementor-widget elementor-widget-heading\" data-id=\"6a10705fcd318\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #000000\"><strong>Avec du recul, les signaux faibles suivants auraient pu \u00eatre identifi\u00e9s :<\/strong><\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a10705fcd335 elementor-widget elementor-widget-text-editor\" data-id=\"6a10705fcd335\" data-element_type=\"widget\" id=\"text-6a10705fcd336\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Les fondateurs n\u2019avaient pas d\u2019indicateurs fiables, de KPIs suffisant pour suivre l\u2019\u00e9volution de leur entreprise.<\/li><li>Le march\u00e9 \u00e9tait tr\u00e8s concurrentiel : marges faibles et strat\u00e9gie de baisse des prix catastrophique pour la rentabilit\u00e9.<\/li><li>Pour r\u00e9pondre aux crit\u00e8res tr\u00e8s \u00e9lev\u00e9s du e-commerce (livraison 24h), beaucoup de stocks avait \u00e9t\u00e9 immobilis\u00e9s.<\/li><li>Les fondateurs continuaient de s\u2019endetter avec caution personnelle sur les pr\u00eats.<\/li><li>Les fondateurs faisaient r\u00e9guli\u00e8rement l\u2019impasse sur leurs salaires, m\u00eame apr\u00e8s 5 ans d\u2019existence.<\/li><li>Les charges \u00e9taient trop importantes et la tr\u00e9sorerie fragile \u2013 soit aucune capacit\u00e9 de faire face \u00e0 un \u00e9ventuel coup de vent conjoncturel.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a10705fcd375 elementor-widget elementor-widget-text-editor\" data-id=\"6a10705fcd375\" data-element_type=\"widget\" id=\"text-6a10705fcd376\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a10705fcd37e elementor-widget elementor-widget-heading\" data-id=\"6a10705fcd37e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #268597\"><span style=\"color: #d70635\"><a style=\"color: #d70635\" href=\"https:\/\/app.livestorm.co\/reseau-entreprendre-paris\/covid-19-les-bons-reflexes-pour-eviter-les-vraies-galeres\/live\" target=\"_blank\" rel=\"noopener noreferrer\">Visualisez l\u2019int\u00e9gralit\u00e9 de ce webinaire ici !<\/a><\/span><\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a10705fcd38c elementor-widget elementor-widget-text-editor\" data-id=\"6a10705fcd38c\" data-element_type=\"widget\" id=\"text-6a10705fcd38d\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAvec la participation de :\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a10705fcd399 elementor-widget elementor-widget-text-editor\" data-id=\"6a10705fcd399\" data-element_type=\"widget\" id=\"text-6a10705fcd39a\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Franck Hegele, d\u00e9l\u00e9gu\u00e9 g\u00e9n\u00e9ral de \u00ab\u00a060\u00a0000 rebonds\u00a0\u00bb, association qui vient en aide aux entrepreneurs qui d\u00e9posent le bilan<\/li><li>Marc Kleinbourg, fondateur de \u00ab\u00a0Lovinpix\u00a0\u00bb, un site e-commerce haut de gamme pour passionn\u00e9s de photographie, liquid\u00e9 en 2017 apr\u00e8s 5 ans d\u2019activit\u00e9, plus de 3m\u20ac de CA et 10 salari\u00e9s<\/li><li>Maria-Carla Motte-Conti, avocate chez ALMAIN, sp\u00e9cialis\u00e9e dans l\u2019accompagnement des entreprises en difficult\u00e9s.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":15163,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-15162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u00e9moignage : La liquidation - R\u00e9seau Entreprendre Paris<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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