{"id":15144,"date":"2020-04-20T12:12:36","date_gmt":"2020-04-20T10:12:36","guid":{"rendered":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2020\/04\/20\/top-7-des-questions-reponses-sur-le-pivot-strategique\/"},"modified":"2020-04-20T12:12:36","modified_gmt":"2020-04-20T10:12:36","slug":"top-7-des-questions-reponses-sur-le-pivot-strategique","status":"publish","type":"post","link":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2020\/04\/20\/top-7-des-questions-reponses-sur-le-pivot-strategique\/","title":{"rendered":"Top 7 des questions \/ r\u00e9ponses sur le pivot strat\u00e9gique"},"content":{"rendered":"\t\t
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Adapter son offre et son organisation pour faire face aux difficult\u00e9s.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lors d\u2019un webinaire organis\u00e9 par R\u00e9seau Entreprendre\u00ae Paris, 3 entrepreneurs et experts nous ont partag\u00e9 leurs exp\u00e9riences de r\u00e9orientation de l\u2019activit\u00e9 d\u2019une entreprise pour surmonter une crise. Voici ce qu\u2019il faut en retenir.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\ud83d\ude31 Faut-il forc\u00e9ment \u00eatre face \u00e0 un \u00e9chec pour pivoter ?<\/span> <\/strong><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLa r\u00e9ponse est unanime\u00a0: c\u2019est faux\u00a0! Un bon entrepreneur anticipe. Il a conscience des dangers et d\u00e9tecte les signaux faibles.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\ud83d\udca5 Le pivot est-il indispensable dans le parcours d\u2019un entrepreneur ?<\/strong> <\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLucas et Didier sont d\u2019accord\u00a0: l\u2019entrepreneur est dans un mouvement continuel d\u2019adaptation \u00e0 son march\u00e9, son environnement.\u00a0 Mais Fran\u00e7ois nous met en garde\u00a0: pivoter ne veut absolument pas dire tout changer.\u00a0 Quand on pivote, on garde un pied fixe au sol, et c\u2019est l\u2019autre pied qui bouge. On ne se r\u00e9invente pas totalement mais on \u00e9volue.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\ud83d\udcaa Faut-il aimer le risque pour envisager de pivoter ?<\/strong><\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLa prise de risque est inh\u00e9rente au parcours de l\u2019entrepreneur. Et c\u2019est dans les moments de crise que les paris sont les plus risqu\u00e9s. Pivoter est une prise de risque, et c\u2019est tr\u00e8s souvent dans la culture de l\u2019entreprise. Lucas a une associ\u00e9e, Caroline, qui est tr\u00e8s t\u00e9m\u00e9raire, \u00ab\u00a0pro-risque\u00a0\u00bb, alors que lui-m\u00eame y est moins enclin. C\u2019est cette alliance de temp\u00e9raments qui a permis \u00e0 Ignition Program de d\u00e9velopper une culture de l\u2019innovation tout en structurant des cadres solides pour rester concentrer sur la mission de l\u2019entreprise.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\ud83d\udee0 A quel moment pivoter ?<\/strong><\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tA l\u2019occasion de son tour de table de 2017, Pop Chef a \u00e9t\u00e9 l\u00e2ch\u00e9 par son principal actionnaire. Les choses semblaient tr\u00e8s mal engag\u00e9es ce qui a pouss\u00e9 les fondateurs \u00e0 ouvrir plusieurs sc\u00e9narios pour envisager l\u2019avenir sous de multiples angles. C\u2019est finalement le sc\u00e9nario E \u2013 s\u00e9paration de la majeure partie de l\u2019\u00e9quipe et pivot vers le BtoB \u2013 qui s\u2019est r\u00e9v\u00e9l\u00e9 le bon pour la suite de l\u2019entreprise. Pour pivoter, il faut donc \u00eatre r\u00e9aliste et prendre les d\u00e9cisions extr\u00eamement rapidement.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\ud83c\udf40 Quelles sont les qualit\u00e9s n\u00e9cessaires pour r\u00e9ussir son pivot ?<\/span> <\/strong><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDeux dimensions essentielles\u00a0: la capacit\u00e9 \u00e0 prendre du recul et \u00e0 la facult\u00e9 \u00e0 observer les signaux faibles. Il faut avoir une grande humilit\u00e9 et savoir se remettre en cause.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\ud83e\udd1d Comment embarquer les \u00e9quipes lors de cette adaptation ?<\/span> <\/strong><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tPour Fran\u00e7ois, la cl\u00e9, c\u2019est la transparence sur les chiffres et sur la situation de l\u2019entreprise. M\u00eame quand la situation est critique, les salari\u00e9s doivent avoir un maximum d\u2019informations. Les non-dits peuvent co\u00fbter cher. Chez Pop Chef, 8 employ\u00e9s sont rest\u00e9s pour faire pivoter l\u2019entreprise\u00a0: ils ont tous re\u00e7u des parts au capital de l\u2019entreprise et se sont sentis co-fondateurs de ce nouveau projet. Le pivot doit \u00eatre avant tout une aventure collective\u00a0!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\ud83d\ude37 Et face \u00e0 la crise du Covid-19 ?<\/span> <\/strong><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIl faut \u2013 tant que possible \u2013 voir la crise comme une opportunit\u00e9 de se r\u00e9inventer. La p\u00e9riode est propice \u00e0 l\u2019innovation et il y a de grosses opportunit\u00e9s \u00e0 saisir\u00a0! Cependant, il faut garder la raison d\u2019\u00eatre de l\u2019entreprise au centre des prises de d\u00e9cision. C\u2019est elle qui rassemble et unit les \u00e9quipes dans l\u2019adversit\u00e9.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tPivoter, c\u2019est adapter son entreprise \u00e0 son march\u00e9. Le pivot se doit d\u2019\u00eatre une aventure collective et il est indispensable d\u2019impliquer un maximum ses parties prenantes. La crise du Covid-19 est une opportunit\u00e9 pour les entreprises de se remettre en question et de se r\u00e9inventer. En guise de boussole, la raison d\u2019\u00eatre de l\u2019entreprise\u00a0!<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Visualisez l\u2019int\u00e9gralit\u00e9 de ce webinaire ici !<\/a><\/span><\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAvec la participation de :\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Fran\u00e7ois de Fitte, co-fondateur de Popchef<\/li>
  • Didier Sensey, associ\u00e9 chez Visconti et ancien PDG du groupe NGI<\/li>
  • Lucas Servant, co-fondateur d\u2019Ignition Program<\/li>
  • Maxime de Cou\u00ebssin, directeur de R\u00e9seau Entreprendre\u00ae Paris<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":15145,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-15144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\nTop 7 des questions \/ r\u00e9ponses sur le pivot strat\u00e9gique - R\u00e9seau Entreprendre Paris<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 7 des 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