{"id":15063,"date":"2019-10-29T10:19:16","date_gmt":"2019-10-29T09:19:16","guid":{"rendered":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2019\/10\/29\/mais-qui-sont-ils-donc-francois-tastet-membre-de-reseau-entreprendre-paris\/"},"modified":"2019-10-29T10:19:16","modified_gmt":"2019-10-29T09:19:16","slug":"mais-qui-sont-ils-donc-francois-tastet-membre-de-reseau-entreprendre-paris","status":"publish","type":"post","link":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2019\/10\/29\/mais-qui-sont-ils-donc-francois-tastet-membre-de-reseau-entreprendre-paris\/","title":{"rendered":"[Mais qui sont-ils donc ?] \u2013 Fran\u00e7ois Tastet – Membre de R\u00e9seau Entreprendre Paris"},"content":{"rendered":"\t\t
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Fran\u00e7ois Tastet \u2013 Membre de R\u00e9seau Entreprendre\u00ae Paris<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t \"\"<\/strong>Fran\u00e7ois Tastet a rejoint le r\u00e9seau il y a quelques semaines<\/strong>. Il est le fondateur de New Order<\/a>, une agence de communication nouvelle g\u00e9n\u00e9ration. Il r\u00e9pond \u00e0 nos questions sur son parcours, son projet entrepreneurial et son engagement au sein du r\u00e9seau. <\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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New Order, en quelque mots <\/strong>:<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tNew Order est un nouveau mod\u00e8le d\u2019agence qui met la data et la compr\u00e9hension des cibles au c\u0153ur de la strat\u00e9gie et de la cr\u00e9ation.\u00a0La cr\u00e9ation de l\u2019entreprise repose sur une id\u00e9e simple\u00a0:notre agence doit \u00eatre une r\u00e9ponse. A\u00a0un besoin de professionnalisation des approches strat\u00e9giques dans nos m\u00e9tiers, \u00e0 de nouveaux intervenants avec des nouvelles m\u00e9thodes de conseil et \u00e0 une envie\u00a0: prendre du plaisir, prendre soin des sujets et des personnes et r\u00e9inventer des solutions avec eux.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Peux-tu nous pr\u00e9senter ton parcours ?<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tJ\u2019ai commenc\u00e9 par faire du marketing direct et de la communication en 1994, aux d\u00e9buts d\u2019Internet et de la photographie num\u00e9rique en France\u00a0: pendant 14 ans chez Saatchi & Saatchi France, o\u00f9 j\u2019ai lanc\u00e9, dirig\u00e9 et fais grandir les m\u00e9tiers de la communication op\u00e9rationnelle, du digital, de la relation client et de la data, puis chez un pure player. En 2012, j\u2019ai pris la direction de MRM\/\/McCANN, une agence de communication experte en digital et en relation client de plus de 200 personnes, avant de cr\u00e9er l\u2019agence New Order en 2018.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quel a \u00e9t\u00e9 l\u2019\u00e9l\u00e9ment d\u00e9clencheur pour entreprendre ?<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tTout d\u2019abord une envie personnelle profonde, l\u2019envie de basculer du grand groupe \u00e0 mon entreprise. L\u2019envie de remettre l\u2019humain au centre de la strat\u00e9gie, au centre de l\u2019organisation de l\u2019entreprise. Avec le souhait profond de construire des relations de confiance p\u00e9renne avec mes clients.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pourquoi rejoindre le r\u00e9seau ?<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tJ\u2019ai rejoint le r\u00e9seau pour m\u2019ouvrir aux autres.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tJ\u2019ai rejoint le r\u00e9seau pour m\u2019ouvrir aux autres. J\u2019ai toujours \u00e9volu\u00e9 dans un univers de professionnels du marketing et la communication. J\u2019ai donc ce besoin de respirer, de rencontrer d\u2019autres sujets, d\u2019autres points de vue, d\u2019autres personnes. J\u2019ai eu la chance d\u2019avoir des mentors, des personnes qui ont pari\u00e9 sur moi, qui m\u2019ont fait confiance et qui m\u2019ont inspir\u00e9. Il est temps de mettre en musique ce que j\u2019ai toujours fait de fa\u00e7on informelle\u00a0: \u00e9couter, conseiller et aider. J\u2019avais besoin d\u2019une structure pour abriter cette envie\u00a0: R\u00e9seau Entreprendre\u00ae \u00e9tait parfaitement adapt\u00e9.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Une lecture inspirante \u00e0 recommander ? <\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tJ\u2019ai eu la chance de conna\u00eetre Kevin Roberts le CEO de Saatchi & Saatchi, il a mis en lumi\u00e8re la vision des Lovemarks, avant m\u00eame l\u2019av\u00e8nement des r\u00e9seaux sociaux et de la soci\u00e9t\u00e9 de l\u2019\u00e9valuation dans laquelle nous vivons. Cet homme est visionnaire et son livre inspirant.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tComme Fran\u00e7ois, vous \u00eates entrepreneur et souhaitez accompagner de jeunes porteurs de projet ? Rejoignez R\u00e9seau Entreprendre\u00ae Paris, communaut\u00e9 d\u2019entrepreneurs engag\u00e9s.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":15064,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-15063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\n[Mais qui sont-ils donc ?] \u2013 Fran\u00e7ois Tastet - Membre de R\u00e9seau Entreprendre Paris - R\u00e9seau Entreprendre Paris<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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