{"id":14955,"date":"2019-05-14T14:47:35","date_gmt":"2019-05-14T12:47:35","guid":{"rendered":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2019\/05\/14\/nouveaux-laureats-matthieu-babinet-et-guillaume-de-murard-picto\/"},"modified":"2019-05-14T14:47:35","modified_gmt":"2019-05-14T12:47:35","slug":"nouveaux-laureats-matthieu-babinet-et-guillaume-de-murard-picto","status":"publish","type":"post","link":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2019\/05\/14\/nouveaux-laureats-matthieu-babinet-et-guillaume-de-murard-picto\/","title":{"rendered":"[Nouveaux Laur\u00e9ats] – Matthieu Babinet et Guillaume de Murard – Picto"},"content":{"rendered":"\t\t
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Matthieu et Guillaume \u2013 Fondateurs de Picto<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMatthieu Babinet et Guillaume de Murard, co-fondateurs de Picto<\/a>, ont grandi dans le Poitou avec le go\u00fbt des produits de la ferme. D\u2019o\u00f9 le choix de \u00ab Picto \u00bb, un nom simple qui fait r\u00e9f\u00e9rence \u00e0 la tribu des pictaves, les anc\u00eatres des habitants de Poitiers. Ils r\u00e9pondent \u00e0 nos questions sur leur parcours et l\u2019accompagnement de R\u00e9seau Entreprendre\u00ae Paris.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Leurs parcours<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tNous avons tous les deux une formation commerciale. Matthieu est dipl\u00f4m\u00e9 d\u2019HEC et moi de l\u2019EM de Lyon. Avant d\u2019entreprendre, Matthieu a \u00e9volu\u00e9 dans le d\u00e9veloppement de centres commerciaux chez Apsys et Guillaume a travaill\u00e9 dans le conseil en management chez Sia Partners puis chez Sopra Steria Consulting.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Comment vous est venue l\u2019id\u00e9e de Picto ?<\/span><\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tApr\u00e8s avoir consomm\u00e9 beaucoup de mauvais sandwichs en d\u00e9placement et au bureau, nous avons eu envie de tout remettre \u00e0 z\u00e9ro pour proposer ce qui est selon nous un bon sandwich, celui que nous aurions aim\u00e9 consommer : une baguette fra\u00eeche d\u2019artisan boulanger garnie \u00e0 la commande de produits du terroir et de saison. Nous souhaitions d\u00e9velopper une sandwicherie artisanale, sans oublier l\u2019imp\u00e9ratif d\u2019efficacit\u00e9 inh\u00e9rente aux emplacements de flux qui sont \u00e0 ce jour trust\u00e9s par des enseignes industrielles.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quel a \u00e9t\u00e9 l\u2019\u00e9l\u00e9ment d\u00e9clencheur pour entreprendre ?<\/strong> <\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tUne envie partag\u00e9e d\u2019apporter quelque chose de plus qualitatif dans la restauration rapide, des contions favorables, une bonne maturit\u00e9 professionnelle et personnelle. Serait-ce peut-\u00eatre le syndrome de la quarantaine et une recherche de sens dans le travail ?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Leur vision \u00e0 3\/5 ans\u00a0<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tNous voulons offrir aux actifs et aux voyageurs une restauration naturelle et authentique \u00e0 la fran\u00e7aise, dans les environnements hostiles des m\u00e9tropoles (quartiers \u00e0 forte densit\u00e9 de bureaux, gares, a\u00e9roports, centres commerciaux, zones touristiques). Notre priorit\u00e9 de d\u00e9veloppement est la r\u00e9gion parisienne, dans laquelle nous voulons avoir 20 restaurants d\u2019ici 5 ans, pour un chiffre d\u2019affaires de 10 M\u20ac. Une fois cette taille critique atteinte, nous \u00e9tudierons l\u2019implantation dans d\u2019autres grandes m\u00e9tropoles, en France ou \u00e0 l\u2019international.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019accompagnement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pourquoi avez-vous voulu vous faire accompagner par R\u00e9seau Entreprendre\u00ae Paris ?<\/span><\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tNous \u00e9tions entour\u00e9s de laur\u00e9ats accompagn\u00e9s par R\u00e9seau Entreprendre\u00ae Paris qui nous ont vivement recommand\u00e9 de candidater. Une banque nous a \u00e9galement conseill\u00e9 de rejoindre le r\u00e9seau pour le gage de s\u00e9rieux et de cr\u00e9dibilit\u00e9 du projet.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Qu\u2019attendez-vous de votre accompagnement ?<\/span><\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tC\u2019est l\u2019occasion pour nous d\u2019\u00eatre challeng\u00e9 et aid\u00e9 par des pairs et des chefs d\u2019entreprise exp\u00e9riment\u00e9s, dans un \u00e9tat d\u2019esprit \u00e0 la fois critique et bienveillant. L\u2019accompagnement va nous aider \u00e0 structurer et \u00e0 suivre dans la dur\u00e9e notre projet. Il nous aide \u00e9galement \u00e0 nous adapter \u00e0 chaque \u00e9tape importante de l\u2019aventure entrepreneuriale.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tPicto est une entreprise accompagn\u00e9e par R\u00e9seau Entreprendre\u00ae Paris, r\u00e9seau priv\u00e9 de chefs d\u2019entreprises qui a vocation \u00e0 aider des cr\u00e9ateurs et repreneurs d\u2019entreprise au d\u00e9marrage de leurs projets. En 15 ans, la structure a accompagn\u00e9 plus de 500 projets (Michel et Augustin, My Little Paris, Mano Mano, Cheerz\u2026), apport\u00e9 14M\u20ac de pr\u00eats d\u2019honneur et accompagn\u00e9 la cr\u00e9ation de plus de 17 500 emplois.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":14956,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-14955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\n[Nouveaux Laur\u00e9ats] - Matthieu Babinet et Guillaume de Murard - Picto - R\u00e9seau Entreprendre Paris<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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