{"id":14927,"date":"2019-02-15T10:09:31","date_gmt":"2019-02-15T09:09:31","guid":{"rendered":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2019\/02\/15\/nouveau-laureat-nelson-burton-au-coeur-des-villes\/"},"modified":"2019-02-15T10:09:31","modified_gmt":"2019-02-15T09:09:31","slug":"nouveau-laureat-nelson-burton-au-coeur-des-villes","status":"publish","type":"post","link":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2019\/02\/15\/nouveau-laureat-nelson-burton-au-coeur-des-villes\/","title":{"rendered":"[Nouveau Laur\u00e9at] Nelson Burton – Au C\u0153ur des Villes"},"content":{"rendered":"\t\t
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Nelson \u2013\u00a0 Pr\u00e9sident d\u2019Au C\u0153ur des Villes<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tNelson dirige Au C\u0153ur des Villes, un \u00e9diteur ind\u00e9pendant de m\u00e9dias professionnels \u00e0 destination des commerces de proximit\u00e9 et des acteurs \u00e9conomiques de ces march\u00e9s. Il \u00e9voque son parcours et ce qu\u2019il attend de son accompagnement.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Son parcours<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDipl\u00f4m\u00e9 de l\u2019ESSEC, j\u2019ai commenc\u00e9 ma carri\u00e8re dans la publicit\u00e9. J\u2019ai tout quitt\u00e9 pour faire la Transat Jacques Vabre avec mon fr\u00e8re en 2011. Je me suis par la suite occup\u00e9 du marketing et du sponsoring de l\u2019\u00e9curie de course au large qu\u2019on a d\u00e9velopp\u00e9 autour de la carri\u00e8re de mon fr\u00e8re. En 2015, j\u2019ai cr\u00e9\u00e9 avec des amis Le Side Car, une des premi\u00e8res agences de pub d\u00e9di\u00e9e aux startups, qui vient d\u2019int\u00e9grer le groupe Fabernovel.
\nD\u00e9but 2017, j\u2019ai lanc\u00e9 Au Coeur des Villes, un projet atypique entre reprise et cr\u00e9ation from scratch<\/em>. Mon p\u00e8re avait un groupe de presse qui est parti au tapis apr\u00e8s son d\u00e9c\u00e8s. L\u2019activit\u00e9 a fait l\u2019objet d\u2019un plan de cession au tribunal de commerce. J\u2019ai mont\u00e9 un projet de reprise partiel des titres et du personnel, j\u2019ai gagn\u00e9 l\u2019appel d\u2019offre. Day one d\u2019Au C\u0153ur des Villes : 10 magazines et 13 salari\u00e9s !\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Comment t\u2019es venue l\u2019id\u00e9e de Au C\u0153ur des villes ?<\/span><\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tACDV \u00e9dite des m\u00e9dias professionnels \u00e0 destination de divers types de commerces de proximit\u00e9. Je n\u2019ai pas invent\u00e9 mon portefeuille de titres puisque je les ai repris au tribunal. En revanche, j\u2019ai cr\u00e9\u00e9 un portefeuille rationnel et unifi\u00e9 autour de la notion d\u2019entrepreneur de proximit\u00e9 alors que le groupe de mon p\u00e8re avait des titres tr\u00e8s vari\u00e9s sans r\u00e9elle coh\u00e9rence. Le monde des commerces de proximit\u00e9 est passionnant. C\u2019est un univers d\u2019entrepreneurs, de patrons, de personnes engag\u00e9s qui ont un r\u00f4le structurant dans l\u2019am\u00e9nagement de leur territoire, particuli\u00e8rement dans les petites communes et villes. Ils sont le c\u0153ur de ville. Le nom de l\u2019entreprise vient de ce constat : avec mes \u00e9quipes, nous y croyons dur comme fer.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quel a \u00e9t\u00e9 l\u2019\u00e9l\u00e9ment d\u00e9clencheur pour entreprendre ?<\/span><\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMon p\u00e8re \u00e9tait entrepreneur, j\u2019ai grandi dans cet esprit. Sans vouloir forcer sur le d\u00e9terminisme, cela a forc\u00e9ment jou\u00e9. La suite est une histoire de rencontres et d\u2019\u00e9mulations. Je suis assez \u201cfriends & families<\/em>\u201d dans le boulot.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La vision \u00e0 3\/5 ans<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tJe n\u2019oublie jamais qu\u2019il y a \u00e0 peine deux ans\u2026 tout \u00e9tait \u00e0 la casse au tribunal. Le premier objectif est de stabiliser la boite. Le monde de l\u2019information est en pleine transformation, particuli\u00e8rement dans la presse papier. L\u2019id\u00e9e g\u00e9n\u00e9rale, c\u2019est de sortir de la logique du magazine papier pour entrer dans celle de la marque media : ne plus se limiter au support presse pour entrer dans l\u2019univers du contenu et du service, quel que soit le mode de diffusion.
\nJ\u2019esp\u00e8re que dans cinq ans Au C\u0153ur des Villes sera un acteur moderne de l\u2019information professionnelle d\u00e9ploy\u00e9 sur le plus grand nombre de supports possibles. De plus, j\u2019esp\u00e8re qu\u2019on aura modestement aid\u00e9 des commer\u00e7ants \u00e0 se d\u00e9velopper et apport\u00e9 notre pierre \u00e0 l\u2019\u00e9difice pour montrer l\u2019importance de ce tissu commercial local.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019accompagnement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pourquoi as-tu voulu te faire accompagner par R\u00e9seau Entreprendre\u00ae Paris ?<\/span><\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tEn toute honn\u00eatet\u00e9, je ne connaissais pas le r\u00e9seau avant de candidater. Un de mes actionnaires qui lui-m\u00eame a \u00e9t\u00e9 laur\u00e9at m\u2019a fait d\u00e9couvrir le r\u00e9seau. Il pensait que l\u2019accompagnement pourrait m\u2019\u00eatre utile pour m\u2019aider \u00e0 structurer mon approche manag\u00e9riale et b\u00e9n\u00e9ficier de conseils d\u2019entrepreneurs avis\u00e9s. Et il avait raison !\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Qu\u2019attends-tu de ton accompagnement ?<\/span><\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tBeaucoup de choses, mais pour faire tr\u00e8s court : m\u2019aider \u00e0 d\u00e9passer le stade d\u2019entrepreneur pour devenir chef d\u2019entreprise.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAu C\u0153ur des Villes est une entreprise accompagn\u00e9e par R\u00e9seau Entreprendre\u00ae Paris, r\u00e9seau priv\u00e9 de chefs d\u2019entreprises qui a vocation \u00e0 aider des cr\u00e9ateurs et repreneurs d\u2019entreprise au d\u00e9marrage de leurs projets. En 13 ans, la structure a accompagn\u00e9 plus de 500 projets (Michel et Augustin, My Little Paris, Mano Mano, Cheerz\u2026), apport\u00e9 13M\u20ac de pr\u00eats d\u2019honneur et accompagn\u00e9 la cr\u00e9ation de plus de 13 000 emplois.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":14928,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-14927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\n[Nouveau Laur\u00e9at] Nelson Burton - Au C\u0153ur des Villes - R\u00e9seau Entreprendre Paris<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta 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