{"id":14925,"date":"2019-02-08T18:03:00","date_gmt":"2019-02-08T17:03:00","guid":{"rendered":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2019\/02\/08\/nouveaux-laureats-bertrand-dupray-et-andrea-el-hani\/"},"modified":"2019-02-08T18:03:00","modified_gmt":"2019-02-08T17:03:00","slug":"nouveaux-laureats-bertrand-dupray-et-andrea-el-hani","status":"publish","type":"post","link":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2019\/02\/08\/nouveaux-laureats-bertrand-dupray-et-andrea-el-hani\/","title":{"rendered":"[Nouveaux Laur\u00e9ats] – Bertrand Dupray et Andrea El Hani"},"content":{"rendered":"\t\t
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Bertrand et Andrea \u2013 Fondateurs de Franklin Pet Food<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tBertrand Dupray et Andrea El Hani ont fond\u00e9 Franklin Pet Food<\/a>, une marque de croquettes 100% naturelles pour chien et chat. D\u00e9couvrez ce qui les a motiv\u00e9s \u00e0 entreprendre et ce qu\u2019ils attendent de leur accompagnement au sein du r\u00e9seau !<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Leur parcours<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAndrea\u00a0:<\/strong> Dipl\u00f4m\u00e9e de l\u2019universit\u00e9 Paris Dauphine et de l\u2019ESCP, j\u2019ai d\u00e9marr\u00e9 ma carri\u00e8re en 2011 en M&A chez Blackstone, puis chez Bridgepoint en Private Equity. En 2014, j\u2019ai rejoint L Catterton avec une tr\u00e8s bonne connaissance du march\u00e9 du pet food.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tBertrand :<\/strong> J\u2019ai d\u00e9but\u00e9 ma carri\u00e8re chez BNPP CIB \u00e0 New York. En 2008, j\u2019ai rejoint Deloitte en Evaluation, puis l\u2019\u00e9quipe LBO d\u2019Omnes Capital. Puis de 2015 \u00e0 2017, j\u2019ai \u00e9t\u00e9 directeur chez Latour Capital.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Comment vous est venue l\u2019id\u00e9e de Franklin Pet Food ?<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOn a d\u00e9cid\u00e9 de lancer Franklin Pet Food pour deux raisons en particulier. Tout d\u2019abord, Iphy, le chien d\u2019Andrea, a de nombreux probl\u00e8mes de peau et de digestion \u00e0 cause d\u2019allergies alimentaires. C\u2019est le cas d\u2019une grande majorit\u00e9 de chiens et chats. Cela fait 4 ans qu\u2019elle change r\u00e9guli\u00e8rement de marques de croquettes pour essayer de trouver celles qui lui conviennent. Suite \u00e0 ces nombreuses recherches, on a constat\u00e9 que le march\u00e9 fran\u00e7ais \u00e9tait tr\u00e8s en retard en terme d\u2019offres sur le segment dit \u201cnaturel\u201d par rapport \u00e0 l\u2019Angleterre, \u00e0 l\u2019Allemagne ou aux Etats-Unis, alors que c\u2019est le plus gros march\u00e9 europ\u00e9en en volume (25 millions de chiens et chats). Nous avions \u00e9galement une connaissance approfondie de ce march\u00e9 et des diff\u00e9rentes tendances, donc un sentiment de bien ma\u00eetriser le march\u00e9 avant de nous lancer dans la cr\u00e9ation de la bo\u00eete, ce qui est rassurant\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quel a \u00e9t\u00e9 l\u2019\u00e9l\u00e9ment d\u00e9clencheur pour entreprendre ?<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tL\u2019envie commune de cr\u00e9er, d\u2019avoir notre propre projet et de le voir grandir, gr\u00e2ce \u00e0 nos initiatives, nos erreurs et \u00e0 terme gr\u00e2ce \u00e0 nos \u00e9quipes. \u00catre entrepreneur pour nous, c\u2019est se challenger au quotidien et pouvoir rebondir et \u00eatre flexible dans notre pens\u00e9e et dans notre strat\u00e9gie en cas de changement ou d\u2019obstacle. C\u2019\u00e9tait maintenant ou jamais !\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Leur vision \u00e0 5 ans<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u00c9tendre Franklin \u00e0 toute la France (B2C et en B2B) ainsi que dans certains pays europ\u00e9ens et du Moyen-Orient, tout en continuant l\u2019innovation produits et en d\u00e9veloppant de nouvelles cat\u00e9gories. On aimerait que Franklin devienne une marque de r\u00e9f\u00e9rence en France sur le\u00a0segment de la nourriture naturelle pour animaux domestiques, associ\u00e9e \u00e0 des produits de grande qualit\u00e9 avec un bon rapport qualit\u00e9\/prix mais aussi \u00e0 un style de vie simple, efficace et sain. Franklin ce n\u2019est pas juste de bons produits, c\u2019est aussi une marque et un univers.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019accompagnement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pourquoi avez-vous voulu vous faire accompagner par R\u00e9seau Entreprendre\u00ae Paris ?<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tPour pouvoir \u00eatre soutenus dans ce projet : il n\u2019est pas facile d\u2019\u00eatre \u00e0 deux tous les jours. On pense qu\u2019il est important de se confronter aux id\u00e9es des autres, dans une atmosph\u00e8re informelle et sans jugements, avec des personnes d\u2019horizons divers qui ont des mani\u00e8res de pens\u00e9es diff\u00e9rentes. Cela nous permettra de voir les choses sous plusieurs angles et in fine prendre la meilleure d\u00e9cision possible. On a h\u00e2te de faire partie de R\u00e9seau Entreprendre\u00ae Paris. Et puis un jour, on aimerait pouvoir \u00e9galement aider les nouveaux laur\u00e9ats et soutenir des projets dans lesquels on croit.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Qu\u2019attendez-vous de votre accompagnement ?<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOn aimerait pouvoir se sentir en confiance dans ce nouvel environnement et de pouvoir \u00e9changer librement sur n\u2019importe quel sujet, aussi bien avec notre mentor qu\u2019avec tous les autres. De mani\u00e8re g\u00e9n\u00e9rale, le fait de se sentir soutenus et \u00e9cout\u00e9s dans nos avanc\u00e9es, c\u2019est tr\u00e8s rassurant pour nous. On a \u00e9galement h\u00e2te de faire de nombreuses nouvelles rencontres, c\u2019est toujours tr\u00e8s enrichissant du point de vue professionnel et personnel.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFranklin Pet Food est une entreprise accompagn\u00e9e par R\u00e9seau Entreprendre\u00ae Paris, r\u00e9seau priv\u00e9 de chefs d\u2019entreprises qui a vocation \u00e0 aider des cr\u00e9ateurs et repreneurs d\u2019entreprise au d\u00e9marrage de leurs projets. En 13 ans, la structure a accompagn\u00e9 plus de 500 projets (Michel et Augustin, My Little Paris, Mano Mano, Cheerz\u2026), apport\u00e9 13M\u20ac de pr\u00eats d\u2019honneur et accompagn\u00e9 la cr\u00e9ation de plus de 13 000 emplois.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":14926,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-14925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\n[Nouveaux Laur\u00e9ats] - Bertrand Dupray et Andrea El Hani - R\u00e9seau Entreprendre Paris<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta 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