{"id":14882,"date":"2018-09-21T18:04:14","date_gmt":"2018-09-21T16:04:14","guid":{"rendered":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2018\/09\/21\/nouveau-laureat-nicolas-morschl-bonsoirs\/"},"modified":"2018-09-21T18:04:14","modified_gmt":"2018-09-21T16:04:14","slug":"nouveau-laureat-nicolas-morschl-bonsoirs","status":"publish","type":"post","link":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2018\/09\/21\/nouveau-laureat-nicolas-morschl-bonsoirs\/","title":{"rendered":"[Nouveau Laur\u00e9at] Nicolas Morschl – Bonsoirs"},"content":{"rendered":"\t\t
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Nicolas \u2013 Fondateur de Bonsoirs<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tNicolas a fond\u00e9 Bonsoirs<\/a>, une marque de linge haut de gamme abordable et fabriqu\u00e9 en France. D\u00e9couvrez son parcours, ses ambitions et pourquoi il a rejoint R\u00e9seau Entreprendre\u00ae Paris.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Son parcours<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDipl\u00f4m\u00e9 d\u2019une \u00e9cole de commerce, j\u2019ai pass\u00e9 une dizaine d\u2019ann\u00e9e chez Photobox, leader europ\u00e9en dans les produits photos personnalis\u00e9s,\u00a0o\u00f9 je dirigeais le p\u00f4le international et marketing digital.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Comment t\u2019es venue l\u2019id\u00e9e de Bonsoirs ?<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tTout d\u00e9bute apr\u00e8s mon installation dans un nouvel appartement. Apr\u00e8s avoir achet\u00e9 un lit tout neuf, je me suis vu confront\u00e9 \u00e0 une probl\u00e9matique : acheter des draps de tr\u00e8s bonne qualit\u00e9 co\u00fbte trop cher et l\u2019exp\u00e9rience client n\u2019est souvent pas au rendez-vous.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tSans exp\u00e9rience sur le march\u00e9 du linge de lit mais avec une passion pour mon lit, je me suis donc int\u00e9ress\u00e9 \u00e0 ce secteur. Apr\u00e8s trois grands magasins diff\u00e9rents, deux heures sur internet, d\u2019innombrables clics sur des draps \u00e0 motifs extravagants, et un \u00e9change sans remboursement j\u2019ai d\u00e9cid\u00e9 de cr\u00e9er Bonsoirs. L\u2019objectif ? Bousculer ce march\u00e9 traditionnel et injecter un peu de fra\u00eecheur et de simplicit\u00e9 dans un univers qui tend facilement vers le haut de gamme tr\u00e8s cher ou le basique \u00e0 prix sacrifi\u00e9s.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quel a \u00e9t\u00e9 l\u2019\u00e9l\u00e9ment d\u00e9clencheur pour entreprendre ?<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tL\u2019id\u00e9e d\u2019entreprendre me trottait dans la t\u00eate depuis quelques ann\u00e9es avec la volont\u00e9 de cr\u00e9er\u00a0moi-m\u00eame une belle aventure entrepreneuriale dans laquelle je peux m\u2019\u00e9panouir,\u00a0exprimer mes id\u00e9es et construire toutes les fondations d\u2019une entreprise p\u00e9renne. Le bon timing, l\u2019id\u00e9e et surtout le constat d\u2019un\u00a0\u00ab\u00a0gap in the market\u00a0\u00bb m\u2019ont\u00a0finalement donn\u00e9 l\u2019\u00e9lan pour franchir ce cap.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La vision \u00e0 3\/5 ans<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLa priorit\u00e9 est d\u2019\u00e9tendre notre gamme de produits avec de nouvelles couleurs et mati\u00e8res. L\u2019ambition est de cr\u00e9er une marque forte, en France et \u00e0 l\u2019international, proche de ses clients avec un objectif en t\u00eate : proposer des produits de grande qualit\u00e9 \u00e0 un prix abordable. Outre le linge de lit, le march\u00e9 du bien-\u00eatre et de la chambre \u00e0 coucher offrent beaucoup d\u2019opportunit\u00e9s de diversification.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019accompagnement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pourquoi as-tu voulu te faire accompagner par R\u00e9seau Entreprendre\u00ae Paris ?<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tR\u00e9seau Entreprendre\u00ae est une formidable structure d\u2019accompagnement donnant acc\u00e8s \u00e0 un r\u00e9seau d\u2019entrepreneurs et d\u2019experts sur de multiples sujets. Dans une recherche d\u2019\u00e9change et d\u2019entraide le\u00a0r\u00e9seau m\u2019a sembl\u00e9 \u00eatre le parfait partenaire pour m\u2019aider dans ma phase de d\u00e9veloppement.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0Qu\u2019attends-tu de ton accompagnement ?<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tEtre \u00e0 la fois challenging et \u00e0 l\u2019\u00e9coute de mes probl\u00e9matiques. Je suis \u00e0 la recherche d\u2019un \u00e9change constructif avec les membres du r\u00e9seau et experts.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tTu es tomb\u00e9 dans de beaux draps en arrivant au R\u00e9seau, bienvenue Nicolas !<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tBonsoirs est une entreprise accompagn\u00e9e par R\u00e9seau Entreprendre\u00ae Paris, r\u00e9seau priv\u00e9 de chefs d\u2019entreprises qui a vocation \u00e0 aider des cr\u00e9ateurs et repreneurs d\u2019entreprise au d\u00e9marrage de leurs projets. En 13 ans, la structure a accompagn\u00e9 plus de 500 projets (Michel et Augustin, My Little Paris, Mano Mano, Cheerz\u2026), apport\u00e9 13M\u20ac de pr\u00eats d\u2019honneur et accompagn\u00e9 la cr\u00e9ation de plus de 13 000 emplois.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":14883,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93,96],"tags":[],"class_list":["post-14882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-laureats"],"yoast_head":"\n[Nouveau Laur\u00e9at] Nicolas Morschl - Bonsoirs - R\u00e9seau Entreprendre Paris<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Nouveau Laur\u00e9at] Nicolas Morschl - Bonsoirs - R\u00e9seau Entreprendre 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