{"id":14880,"date":"2018-09-10T14:29:05","date_gmt":"2018-09-10T12:29:05","guid":{"rendered":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2018\/09\/10\/nouveau-laureat-sarah-martineau-ideta\/"},"modified":"2018-09-10T14:29:05","modified_gmt":"2018-09-10T12:29:05","slug":"nouveau-laureat-sarah-martineau-ideta","status":"publish","type":"post","link":"https:\/\/reseauentreprendre-dev.sugarpepperandsalt.com\/paris\/2018\/09\/10\/nouveau-laureat-sarah-martineau-ideta\/","title":{"rendered":"[Nouveau Laur\u00e9at] Sarah Martineau – Ideta"},"content":{"rendered":"\t\t
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Sarah \u2013 Fondatrice d\u2019Ideta<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tCofondatrice d\u2019Ideta<\/a>, une\u00a0plateforme qui permet \u00e0 ses clients de cr\u00e9er et g\u00e9rer des agents conversationnels, notamment des chatbots, Sarah Martineau revient sur son parcours, son association avec ses anciens concurrents et sur R\u00e9seau Entreprendre\u00ae Paris.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Son parcours<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDe formation scientifique, j\u2019ai commenc\u00e9 ma carri\u00e8re en trading algorithmique puis en conseil en strat\u00e9gie orient\u00e9e data. J\u2019ai ainsi pu travailler sur des probl\u00e9matiques d\u2019optimisation m\u00e9dia, de pr\u00e9diction de ventes, mais aussi de mod\u00e9lisation \u00e9conom\u00e9trique pour Axa Suisse, Direct Assurance, Renault, Air France, Look Voyages, Google France\u2026\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tEn 2017 en constatant qu\u2019il \u00e9tait possible de proposer une offre diff\u00e9rente pour les assistants conversationnels j\u2019ai lanc\u00e9 IDETA en association avec Laurent Guy et Yannis Kerdjana.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Comment t\u2019es venue l\u2019id\u00e9e d\u2019Ideta ? Quel a \u00e9t\u00e9 l\u2019\u00e9l\u00e9ment d\u00e9clencheur pour entreprendre ?<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLe marketing classique me semblait envahissant, en particulier le marketing d\u2019interruption qui est tr\u00e8s intrusif. On se sent oppress\u00e9, \u00e9pi\u00e9, et finalement peu \u00e9cout\u00e9. Pour \u00eatre efficace, la publicit\u00e9, le contenu doit \u00eatre personnalis\u00e9 et consenti par le client. Sans tracker, ni cookies, la conversation permet d\u2019interagir et comprendre le besoin imm\u00e9diat du client. Les recommandations ne sont donc plus bas\u00e9es sur une donn\u00e9e pass\u00e9es, obsol\u00e8tes mais sur une envie r\u00e9elle.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAvec ce constat, j\u2019\u00e9tais persuad\u00e9e que le futur serait conversationnel et qu\u2019il fallait cr\u00e9er Ideta pour aider les entreprises \u00e0 prendre le tournant de cette nouvelle \u00e8re.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pourquoi as-tu fait le choix de t\u2019associer ?<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tInitialement concurrents avec Laurent et Yanis, nous sommes devenus partenaires et l\u2019envie de travailler ensemble est apparue comme une \u00e9vidence. Prim\u00e9s \u00e0 dix reprises sur des hackathons durant l\u2019ann\u00e9e 2016, ces exp\u00e9riences nous ont permis de mieux se conna\u00eetre, de travailler en coop\u00e9ration avant m\u00eame de lancer Ideta. Notre compl\u00e9mentarit\u00e9 dans nos parcours et personnalit\u00e9s est un atout au quotidien dans le d\u00e9veloppement de ce projet.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La vision \u00e0 3\/5 ans<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFaire d\u2019Ideta une entreprise internationale en capacit\u00e9 de proposer une market place de templates conversationnels. A plus long terme, nous souhaitons am\u00e9liorer notre supra AI, chef d\u2019orchestre des tous les bots de l\u2019entreprise.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019accompagnement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pourquoi as-tu voulu te faire accompagner par R\u00e9seau Entreprendre\u00ae Paris ?<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tEn me lan\u00e7ant, j\u2019avais sous-estim\u00e9 tous les sujets \u00e0 traiter tout en \u00e9tant n\u00e9ophyte sur 99% d\u2019entre eux. Tr\u00e8s rapidement j\u2019ai compris que j\u2019allais avoir besoin d\u2019aide. En regardant les accompagnements possibles, j\u2019ai d\u2019abord \u00e9t\u00e9 sensible aux valeurs de R\u00e9seau Entreprendre\u00ae avec un accent fort mis sur la personne et l\u2019esprit de r\u00e9ciprocit\u00e9, deux valeurs qui sont mon moteur au quotidien.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Qu\u2019attends-tu de ton accompagnement ?<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tUn moyen de partager mon exp\u00e9rience, mes doutes, mes besoins\u2026 un lieu d\u2019\u00e9change aupr\u00e8s de personnes curieuses et pertinentes afin de d\u00e9velopper plus \u00ab sereinement \u00bb et rapidement Ideta.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIdeta est une entreprise accompagn\u00e9e par R\u00e9seau Entreprendre\u00ae Paris, r\u00e9seau priv\u00e9 de chefs d\u2019entreprises qui a vocation \u00e0 aider des cr\u00e9ateurs et repreneurs d\u2019entreprise au d\u00e9marrage de leurs projets. En 13 ans, la structure a accompagn\u00e9 plus de 500 projets (Michel et Augustin, My Little Paris, Mano Mano, Cheerz\u2026), apport\u00e9 13M\u20ac de pr\u00eats d\u2019honneur et accompagn\u00e9 la cr\u00e9ation de plus de 13 000 emplois.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":14881,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93,96],"tags":[],"class_list":["post-14880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-laureats"],"yoast_head":"\n[Nouveau Laur\u00e9at] Sarah Martineau - Ideta - R\u00e9seau Entreprendre Paris<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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